4/30/2007

Bury the lede

"In news style writing, burying the lede is beginning a piece with details of secondary importance to the reader, while postponing more essential points of fact or narration."
-- Bury the lead, per Wikipedia


People who bring up reality and roadblocks are bummers. Accentuate the positive.

Russia understands this. Fox News understands this as well. Everything's going swimmingly everywhere according to them, and their ratings prove that they're right.

Apply this successful strategy to your career. Ignore the notable issues that will stop your project's success. Nobody likes a gloomy gus. Don't tell us the sky is falling. Shit out a package of optimistic cliches ("The surge is working!") and ride that dungheap to upper management. After all, by the time it fails you'll have moved on to another role or project and can deflect blame like a Stanley Cup winning goaltender deflects pucks. Only in this case, those pucks are actually your feces and the goaltender is everyone else on the project.

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